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Dark cloud over resurrected Audi TT

Porsche’s decision on 718 BEVs puts new Audi sports coupe on tenterhooks

10 Feb 2026

THOUGH Audi denies it, a knock-on effect from the rumoured end of Porsche’s plans for fully electric 718 series sportscars may prejudice Audi’s plans for a resurrected TT sports coupe known in its development stage as the Concept C. 
 
A second major hurdle for the proposed new coupe is platform development costs, especially amid Audi's falling profits.  
 
The TT, seen as something of an attainable halo model among Audi fans, went out of production in 2023, its place in the line-up vacant since then. 
 
All told, the TT was in production at Audi's Gyor plant in Hungary for 25 years and three generations that accounted for a not-insignificant 662,762 sales worldwide. 
 
The decision to discontinue a desirable coupe – based on underpinnings and mechanicals shared far and wide among mass-produced models across the wider Volkswagen Group for vast economies of scale – was driven by declining sales in the niche sportscar market and a strategic shift towards electrification within the Audi brand.  
 
But three years in the automotive manufacturing world is a long time and during the intervening hiatus, Audi decided it was time to bring back TT via the even more striking Concept C that looks like it is hewn from a solid billet of metal with suitably brutal styling overtones. 
 
Against this, according to publication Autoblog.com, Audi is already fending off rumours that the project is doomed, saying it remains vital for brand image and innovation. 
 
The Concept C was revealed last year and “raised hopes of a flagship sports car once again returning to the brand with the four rings”. 
 
“Audi lost a lot of glamour from its line-up when the TT (and R8) were discontinued, said the Autoblog report. 
 
“But the Concept C’s innovative design and return to form for classy Audi interiors were praised,” Autoblog continued, while calling attention to the fact that the Concept C’s fate is inexorably linked to Porsche’s electric 718 (Boxster and Cayman). 
 
Reality check time. 
 
“Within the VW Group, platforms and technical development are often shared between similar vehicles to reduce costs. The promised Porsche 718 Boxster/Cayman electric sports cars and Audi Concept C would have shared the same technical basis.” 
 
“But with the electric Porsches possibly being cancelled, the Concept C’s chances of reaching showrooms have taken a big hit.” 
 
Industry insiders told German publication Handelsblatt it could cost Audi a nine-figure sum to continue development of the platform alone, which is difficult to justify for a company already experiencing falling profits.  
 
Audi responded to these rumours via spokesperson Daniel Schuster, who told Motor 1 that reports of the new sportscar’s demise are nothing but speculation. 
 
Mr Schuster declined to comment any further on the matter, but there is now some doubt over what will come of the Concept C. 
 
Autoblog perhaps captured the broader feeling towards a new TT, saying it “would be a shame if the Concept C didn’t reach customers. It may not have a V10 like the R8, but it boasts innovations like the brand’s first electrically retractable hardtop and Audi’s new 'shy tech' approach, which aims to minimise distracting controls and interfaces for the driver”. 
 
“Audi is in need of a truly captivating flagship to once again generate fresh interest in the brand. These models (TT and R8) introduced a more emotional connection to the Audi brand, and while not everyone could afford one, buying any Audi also meant buying into that experience. 
 
“The Concept C has the potential to do the same thing this decade with the added benefit of the model’s platform and innovations expected to spill over to other models in the brand’s line-up, much like the Virtual Cockpit that first appeared in the third-generation TT. 
 
“The Concept C is especially crucial for Audi’s future, whether or not Porsche is involved in making it happen.”

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