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News - BMWBMW remains Australia’s top luxury car brandComfortable margin: The German marque outperformed its nearest competitor by more than 6000 units. For the second consecutive year, BMW tops Australia’s luxury car leaderboard13 Jan 2025 By MATT BROGAN BMW has celebrated its second-best sales year in the Australian new-vehicle market and again become the country’s favourite prestige car brand, with 26,341 deliveries recorded during 2024 representing a modest 0.6 per cent year-on-year uptick.
The German marque outperformed its nearest competitor by more than 6000 units, attributing much of its success to the sales performance of its SUV range – which accounted for 62 per cent of overall BMW sales.
BMW’s best-selling model was the X1 small SUV for the second year running, with 4536 units delivered to customers. This was followed by the X3 medium SUV with 3374 sold and the X5 large SUV on 3157 units.
The positive sales results include an battery electric vehicle (BEV) sales mix of 29.6 per cent and a record year for high-performance BMW M models (5631 units). The importer says it remains committed to a “technology openness strategy which focuses on offering customers different drivetrain options”.
BMW currently offers a market-leading 16 fully electric variants, including six priced below the luxury car tax (LCT) threshold.
In 2024, a record-breaking 7787 BMW BEVs were sold, marking the brand’s highest BEV sales volume since the importer began selling the i3 back in 2014.
Of the BEVs sold by BMW, highlights include the iX1 with 2618 units, the i4 with 2062 units, the iX2 with 1280 units, and the iX3 with 1092.
Australia also remains one of the strongest markets for the sale of BMW M performance models, the importer’s 5631 deliveries of M Division products in 2024 representing an increase of 15 per cent compared with the year prior.
“A company’s success doesn’t rely on just one factor, but rather a combination of responsible actions and a dedicated team driving progress,” said BMW Group Australia CEO Wolfgang Buechel.
“While our product range is central to what we sell, our success also hinges on the innovation that defines our brand. This ensures that we continually evolve and transform our business.
“Equally important are the people who make it all possible – my team, our dealer network, and our valued customers – and the way we position and promote our brand, all while acting as a responsible corporate citizen.”
Luxury car sales (2024)*:
*All data supplied courtesy of the FCAI.  Read more4th of December 2024  VFACTS: Demand slows in NovemberTough times impact new cars sales, Australian market declines 11.6pc in November6th of November 2024  VFACTS: A million sales and countingDespite easing growth, Australian new car sales have passed the million mark in October |
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