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News - Market Insight - Market Insight 2025Market Insight: Isuzu MU-X sales benchmarkIsuzu Ute Australia celebrates ‘extraordinary market response’ to facelifted MU-X SUV18 Aug 2025 By MATT BROGAN ISUZU Ute Australia (IUA) says its MY25 MU-X seven-seat SUV range is setting new sales benchmarks across the country, with the recently updated model range registering “extraordinary market response” since its arrival in March.
Having finished 2024 as Australia’s sixth best-selling four-wheel drive overall – and outright third in the sub-$80K large SUV segment – MU-X deliveries were tempered in Q1 of 2025 due to low stock levels of run-out 24MY MU-X models.
IUA said that changed with the “influx” of MY25 models, reporting 1643 sales in May, followed by 2033 unit deliveries in June – an all-time monthly record.
Another 1635 units were delivered in July, setting yet another monthly record.
IUA says it is the first time that its dealer network has achieved more than 5000 MU-X sales (5311) in any three-month period, with IUA managing director Junta Matsui saying demand for flagship X-Terrain variants has been particularly strong.
“With its effortless combination of capability, value, and versatility, our ambition was for the new MU-X to be well received,” he said.
“But these results have confirmed just how strongly Isuzu Ute’s all-purpose SUV resonates with a broad cross section of Australians.”
Year-end results for 2024 saw a total of 17,978 MU-X models delivered to Australian buyers, when Isuzu Ute’s family-focussed SUV was Australia’s 15th best-selling car overall.
IUA suggests interest in the MU-X suggests a potential increase even on that record result, pending supply ex-Thailand.
Notably, the Isuzu MU-X rallies strongly against segment competitors, including ute-based rivals from Ford, Mitsubishi, and Toyota.
As a genuine four-wheel drive offering (i.e., one that is fitted with a dual-range transfer case and high ground clearance), the MU-X vies directly against the Ford Everest, GWM Tank 300 and Tank 500, Jeep Wrangler, Mitsubishi Pajero Sport, Toyota Fortuner, and Toyota LandCruiser Prado – as well as up to 19 other large SUV contenders.
Adhering to those rivals with comparable abilities to the Isuzu MU-X, a standout success in year-to-date sales is the Toyota LandCruiser Prado (with 17,922 deliveries securing a 21.4 per cent segment share) ahead of the Ford Everest (14,719 units for a 17.6 per cent share), Isuzu MU-X (9453 units for 11.3 per cent), Mitsubishi Pajero Sport (3306 units and 3.9 per cent), and GWM Tank 300 (2810 units for 3.4 per cent).
The top five four-wheel drive finishers are trailed by the Toyota Fortuner (2003 units and 2.4 per cent), GWM Tank 500 (894 units and 1.1 per cent), and slow-selling Jeep Wrangler (264 units for 0.3 per cent).
The sub-$80K large SUV segment is currently Australia’s third most popular with total YTD sales of 83,822 units (or 11.8 per cent of the overall new-vehicle market).
Of those, the genuine four-wheel drive offerings listed above comprise a combined volume of 51,371 units, or 61.3 per cent of the segment overall.
“With spring approaching and school holidays almost upon us, IUA is determined to help more families unlock the best of the Australian lifestyle,” said Mr Matsui.
“From off-road to on-the-highway, from the Red Centre to the school run, MU-X delivers both reliability and refinement in a genuine go-anywhere, do-anything vehicle.”
2025 Large SUV under $80K sales (YTD)*:
*All sales data supplied courtesy of VFACTS  Read more11th of August 2025  Market Insight: Small SUV growth continuesEuro newcomer Renault Duster joins sub-$45K small SUV segment that is up 12.6pc YTD5th of August 2025  Market Insight: Tasman targets D-MaxStorm tides coming for ute market but strong BEV sales set to help Kia push Tasman |
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