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News - PorscheBrave faces at Porsche after record 2024Porsche Cars Australia puts on a brave face as sales dip 19pc following record 202420 Oct 2025 DESPITE its year-to-date sales falling almost 19 per cent from an all-time Australian sales record set in 2024, Porsche Cars Australia says it remains “very encouraged” by the response to its all-electric Macan line-up and has ruled out reintroducing the cheaper petrol model, which remains on sale in many non-EU markets.
Although around $40,000 more expensive at base level, the electric Macan has achieved a robust 1933 sales to the end of September in Australia (compared to 2277 during the previous year to the same point, which led to a record annual total of 3323 Macan deliveries in 2024).
“It is a different vehicle (compared to the previous Macan),” said Porsche Cars Australia head of public relations Alexis Truscott.
“If you’re actually looking at the (electric) Macan and how many we’ve sold in that luxury segment, it’s market leading.
“It’s not a matter of expectations around how it would perform – it is performing very well and customers are loving it,” she said. “Matching numbers (sales wise) was never the aim.”
Globally, 64,783 Macans were delivered during the first three quarters of 2025 (an 18 per cent increase), with 56 per cent of those being electric – making the medium SUV Porsche’s best-selling nameplate so far in 2025.
This is followed by the Cayenne large SUV and Coupe-SUV (60,656 sales worldwide – down 22 per cent, which Porsche attributes to the “catch-up effects” of volume from the previous year).
Global 911 sales are down five per cent to 37,806 units, with other models in the red being the Panamera (21,243 sales – down one per cent), 718 Boxster/Cayman (15,380 sales – down 15 per cent), and Taycan (12,641 – down 10 per cent).
The Boxster/Cayman total has been affected by “limited availability resulting from EU cybersecurity regulations”, though production of existing 718 models will cease during the fourth quarter of 2025, Porsche says.
As reported by GoAuto, Porsche has announced that it will maintain production of existing combustion-engined models such as Cayenne and Panamera into the 2030s, with “innovative” rejuvenation stretching way beyond simple updating and tweaking.
It will also now offer combustion-engined versions of top-end new-generation 718 Cayman/Boxster models (think GTS and GT4 variants) instead of the redesigned sportscar line-up being all-electric as originally planned.
This about-face (dubbed ‘strategic realignment’) follows on from a memo reportedly obtained by Bloomberg in July, where Porsche CEO Oliver Blume said “all of this is hitting us hard, harder than many other car manufacturers” – referring to the effect of the Trump administration’s tariffs on US profits, cooling global electric vehicle demand and its likely impact on future financial security.
North America remains Porsche’s largest sales region with 64,446 deliveries to the third quarter of 2025 – a five per cent increase – compared to worldwide sales of 212,509 during the same period (down six per cent).
Europe is next (excluding Germany) with 50,286 units (down four per cent), Overseas and Emerging Markets (43,090 units – up three per cent), China (32,195 units – down a significant 26 per cent), and Germany (22,492 units – down 16 per cent).
Among all that sits Australia with 4224 sales (down 18.8 percent during the first three quarters of 2025).
Locally, the Cayenne Coupe is holding strong (747 sales – down four per cent) but the 992.2 update to Porsche’s flagship 911 sportscar range has likely contributed to a 24 per cent sales dip, to 505 deliveries between January 1 and September 30 this year.
Also contributing to Porsche Cars Australia’s reduced sales volume with double-digit decreases are the Cayenne wagon (511 sales – down 22 per cent), Boxster (129 sales – down 44 per cent), Cayman (177 sales – also down 44 per cent), and Taycan (150 sales – down 36 per cent).
That said, all this is off the back of a record-breaking sales year in 2024 and ignores the contribution of Porsche's latest Panamera large sedan (72 sales – up 64 per cent), which has performed well but on a relatively small scale.
Porsche Cars Australia has also decided to divest itself of its manufacturer-owned Porsche Centre Melbourne dealership, selling to US outfit Penske which owns around 25 Porsche dealerships globally.
The rationale behind the sale was to elevate the customer experience to another level by uniting Porsche dealerships in Victoria’s capital city – giving customers opportunities to do different drive activities and events among the Melbourne dealership group.
“Partnering with Penske is about creating exceptional experiences that resonate with our customers,” said Ms Truscott.
“They can visit any dealership in Melbourne and remain connected to the same network. There are also new and additional drive opportunities and events available,” she said.
Interestingly, Porsche Centre Sydney South will remain Porsche-owned.
“Melbourne is quite different to Sydney in that you don’t have the huge waterways breaking you up,” said Ms Truscott, noting the vast distance between the Sydney South dealership in Alexandria and its nearest North Shore equivalent in Porsche Centre Willoughby – 15km away, on the other side of Sydney Harbour.
As for expanding Porsche’s long-held dealership footprint in Australia, Ms Truscott said: “We’re always evaluating opportunities to expand or enhance our presence, but there are no additional sales planned at this time.”
Porsche sales in Australia*
*Sales courtesy of VFACTS  Read more20th of October 2025  Cayenne BEV and ICE to coexist in AustraliaPorsche Cayenne BEV here next year alongside petrol, hybrid versions – unlike Macan17th of October 2025  Porsche EV plans a pipe dreamPorsche backpedals on EVs as the realities of market demand bites26th of September 2025  Bentley the latest to scrap EV plansBritish luxury marque revives ICE development, scales back plans to ‘go electric’29th of August 2025  Porsche scraps Cellforce battery plansSlow EV demand, changing conditions in China and United States force Porsche’s hand31st of July 2025  Porsche struggles with EV-centric business model“Inflexible” Porsche finds initial projections for electric vehicle adoption were overly optimistic7th of July 2025  Porsche teases new Cayenne ElectricSUV hill-climb record shattered by prototype Porsche Cayenne BEV – rated to tow 3.5t |
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