Everest Tremor to decimate local sales

FORD AUSTRALIA says its new-to-market Tremor variant will account for 10 per cent of all Everest models sold by the end of this year.

Joining the Australian Everest portfolio as a full-time entrant from this week, the Tremor V6 AWD (from $76,590 plus on-road costs) offers improved off-road capability over its derivative Sport variant, thanks in part to upgraded suspension and tyres.

With V6 turbo-diesel power and 3500kg braked towing capacity, the Tremor variant further gains Rock Crawl Drive mode technology, a toughened look, Bilstein position-sensitive dampers, revised springs (adding 26mm of addition ground clearance) and General Grabber AT3 tyres.

The feature bundle is expected to draw buyers keen to “conquer the weekend”, while maintaining the comfort levels, towing capabilities, and performance offered elsewhere in the range said Ford Australia Everest product manager George Thomas.

“The Everest Tremor is the most capable off-road Everest that we have engineered and designed,” he said.

“It is a car that allows customers to head straight from the showroom floor and to their favourite track … a car that they can take anywhere and enjoy that ability to conquer the weekend.”

The Everest Tremor is characterised by the availability of a unique Command Grey paint hue (joining three other shades), distinctive honeycomb grille design with LED auxiliary lights, a steel bash plate, heavy-duty side steps, and signature Tremor badging.

The variant also features a premium interior with embossed leather accented upholstery, ebony-coloured interior accents and all-weather floor mats. All other equipment, safety and technology offerings are as per the Everest Sport.

“The Everest Tremor has a running ground clearance of 255mm, which is 29mm better than the Everest Sport,” added Mr Thomas.

“It also has the widest track width of the Everest range, at 30mm wider than the Everest Sport, an approach angle of 32.0 degrees, which is almost two degrees more, the departure angle is improved (from 25.0 to 26.8 degrees), and the ramp-over angle is now 23.9 degrees (up from 21.9 degrees).

“Finally, the Everest Tremor maintains class-leading water wading depth of 800mm.”

Optionally, the Tremor is available with Ford’s Rough Terrain pack featuring ARB accessories ($3500), a Touring Pack ($2500), Premium Seat Pack ($1100), Towing Pack ($1900), and with Premium Paint ($700).

Based on current sales figures, Mr Thomas said he expects the Everest Tremor to account for 10 per cent of the overall sales mix across the coming calendar year.

“The Everest Tremor could be anywhere up to 10 per cent of our sales mix … we’re excited by the take-up and excitement of this product,” he added, noting that 370 units have been delivered since sales began in December.

Adding to Mr Thomas’ remarks, Ford Australia marketing director Ambrose Henderson said that unlike the limited-edition Ranger Tremor, the full-time position of the Everest Tremor would allow greater traction for buyers wanting a dedicated go-anywhere model.

“The Ranger segment customers are a little different to those for Everest, and they’re obviously two very different products providing different capabilities,” he clarified.

“We’ve designed it (the Everest Tremor) based on what those customers need and what we want to have in the range … we really wanted to have something that pushed a little more into the hardcore four-by-four space, and that’s not something that we already had in the Everest range.

“Based on the traffic that we’ve already seen as part of our pre-launch campaign I’d say that was absolutely a good decision to make.”

Visit GoAuto again soon for our Australian launch review of the 2025 Ford Everest Tremor.