GWM incentivises Cannon Alpha PHEV buyers

GWM Australia and New Zealand has announced plans to better support Australian ABN and fleet buyers with the introduction of a new National ABN and Fleet Pricing Structure for its Cannon Alpha PHEV, a move the Chinese importer says will further strengthen its positions as “a compelling choice for business and fleet buyers across the country”.

While GWM recently moved to offer state-based drive-away pricing for the Cannon Alpha PHEV, starting from $61,490 d/a – the latest announcement will see eligible buyers save up to $4100, depending on their state of purchase.

GWM says the pricing incentive “has been introduced to maximise opportunities with the ABN buyer base, which represents a large percentage of ute sales across Australia”.

“By offering simplified and attractive national pricing for ABN holders, GWM is making it easier than ever for sole traders, small businesses, and fleet managers to access the many benefits offered by the Cannon Alpha PHEV,” it added.

Further, GWM has introduced a revised fleet structure, offering what it says is greater clarity and value for fleet managers.

The new classification system will now be indexed by volume across General, National, and Premium Fleet categories, in addition to Rental, providing what GWM Australia and New Zealand chief operation officer John Kett says is tailored value based on fleet size and operational needs.

“This move sends a clear message to ABN and fleet buyers – GWM is open for business,” he said.

“We’re committed to delivering not only class-leading vehicles, but also strong value and real-world affordability for Australian businesses and fleet operators looking for efficient, capable transport solutions.”

To further incentivise eligible buyers, the Cannon Alpha PHEV will be offered with a free 7kW home charger valued at $599.

The Australian ABN pricing for the Cannon Alpha PHEV and free charger offer is valid for all contracts signed before June 30.

Finally, eligible buyers of the Cannon Alpha PHEV can also take advantage of a trade-in or loyalty bonus when purchasing before the end of the financial year.

Customers who trade in their current GWM vehicle for a new Cannon Alpha PHEV will receive an additional $3000 trade-in bonus.

Alternatively, existing GWM owners who purchase a Cannon Alpha PHEV as a second vehicle will be eligible for a $1000 loyalty bonus.

National ABN and Fleet Pricing Structure – GWM Cannon Alpha PHEV*:

*Drive-away price.